TPAY, the leading payment provider for the Middle East, Türkiye, and Africa (META), announced its partnership with Bango and Etisalat Egypt to launch Direct Carrier Billing (DCB) with Google for over 30 million subscribers.
The company said in a statement published on Wednesday that the collaboration will create an easier experience for Android users to purchase apps, games, and digital content on their devices on Google Play.
The agreement will allow Google Play Store’s content within reach of more than 60 percent of Egypt’s population who do not have access to traditional payment methods such as credit and debit cards.
“Our partnership with TPAY brings Bango Payment technology together with TPAY’s operational expertise, enabling developers to monetize their apps more successfully,” Bango’s CEO Paul Larbey, said.
TYPAY will provide its merchants with its secure payment method for micro payment transactions and the best-in-class payment journey to help them sustainably grow their business in META region, Raj Soni, TPAY COO added.
