UAE’s Etika Jewels becomes first and only jewellery retailer in the country to offer carbon free diamonds in a partnership with California-based manufacturer the Diamond Foundry, backed by U.S. Hollywood star Leonardo DiCaprio.
The new offerings, which will be produced in the US, will feature carbon-neutral diamond options in an array of solitaires from 0.8 carats and above, Etika Jewels announced on Tuesday.
Basma Chaieri founded Etika Jewels in 2022.
The Diamond Foundry uses cutting-edge technology to grow diamonds in laboratories with zero-carbon emissions using a hydropower-led process, the statement mentioned.
This step came along with Etika’s aim to inspire change in the local diamond industry and give customers a chance to look their best with standout pieces, without worrying about impacts on the environment and other stakeholders.
Etika Jewels aims to give customers access to responsible jewellery with distinctive features while empowering them to spend consciously, its founder Basma Chaieri, said.
Chaieri added that “we are excited to partner with the best innovators in the sector like Diamond Foundry and be the first to offer a revolutionary diamond concept in the UAE.”
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