Germany is the top country sending tourists to Egypt, where the number of German visitors jumped to 2.5 million in 2019, according to World Tourism Organization (UNWTO).
In general, Germany is considered one of the largest countries that exports tourism in the world. In 2019, 55 million Germans travelled for the purpose of tourism, while the number of trips by German tourists reached 70.1m trips, spending more than 1.7bn days on tours and excursions.
Egypt needs more trained cadres in its tourism office in Germany – affiliated to Ministry of Tourism – who are fluent in multiple languages and have modern marketing skills, so that they can increase German tourists in Egypt, according to UNTWO Economic Advisor.
Besides, Egypt also needs stronger coordination between different authorities that are concerned with the tourism sector, in addition to improving tourism services under a comprehensive strategy.
