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Egypt’s El-Araby Group is seeking to inaugurate three interactive stores for electronic products in each of City Start Mall and New Cairo, in addition to Mall of Arabia which has recently opened by the Group with EGP80 million total investments value, said Mohy El Din El-Araby Sales Marketing Manager.
Exhibitions allow the realistic experience with the offered products “Feel and Touch”, before buying them in addition to making sure to conform to all specifications and offered competitive advantages, according to sophisticated marketing strategy, El-Araby added.
The exhibition comes in the frame of the company’s marketing strategy through its exhibition.
