Egyptian Ministry of Tourism represented in the Tourism Activation Authority (TAA) has signed on Saturday a contract with a specialised international company Twenty31 to prepare a global strategy to promote Saint Catherine city.
The authority’s head Amr El-Kaady indicated that this will attract more tourists from all around the globe to savour its unique sanctity, according to his speech on Friday.
This strategy will enhance Saint Catherine’s position on the world tourism map, through all local and international media promotion.
This comes in light of the President’s directives to take the necessary measures to promote internationally Saint Catherine city in South Sinai.
In addition to that it aligns with the framework of developing the Greatest Transfiguration project and to highlight the city’s tourism, archaeological, environmental and spiritual potentials.
The Ministry also is producing a promotional film about the city to highlight its sanctity and its tourist, archaeological, environmental and spiritual components, El-Kaady added
Noteworthy, Twenty31 had prepared previously a media strategy to promote Egypt as a vibrant global tourist destination.
