In a high-end auto event that marks the beginning of 2014, Brabus, the leading German Tuning and Lifestyle Company, signed an exclusive agency contract with Maadi Engineering, offering Egyptian Mercedes owners the world’s most extensive auto tuning program.
The new partnership provides Mercedes enthusiasts an array of ultra modern features that assure high performance, comfort, and safety.
As part of the company’s commitment to providing all that is new and innovative and to extend its global reach, the renowned aftermarket-tuning firm, Brabus, has decided to extend geographically its services on the account of the increasing demand on its customization services.
“This comes as part of our ongoing commitment to providing all that’s new and innovative to our esteemed customers,” commented Mohammed-Radwan Oghli, General Manager of Brabus Middle East. “We are proud to announce this new and exclusive contract with Maadi Engineering, therefore extending our footprint and global presence into the African market with Egypt acting as a hub for the region.”
Oghli stressed that maximum eco-friendliness is at the forefront of all BRABUS developments. BRABUS-tuned engines aim to offer fuel efficiency and always remain well below emission limits. The company’s vision in Egypt will play a vital role in tuning Mercedes cars to offer only all that is new and innovative. Brabus will provide clients with spectrum of state–of-the-art vehicles offering a unique driving experience.
Oghli pointed out that Brabus agreement with Maadi Engineering is the first of its kind in Egypt. The agreement will enable Maadi Engineering to run and operate Mercedes tuning components and perform all required service and maintenance.
Maadi engineering has MECC as the exclusive service center and work shop; MECC is recognized to be the best Mercedes maintenance and service center for three consecutive years since 2009. MECC service and maintenance workshops serve more than 7500 customers and around 10,000 Mercedes vehicles since its establishment back in 2000.
The Chairman of Maadi Engineering, Hazem Ashry said that he is proud for signing the agreement with a global company such as Brabus. He also stressed that the Egyptian market is eager for the entry of such global brands specialized in high-end auto tuning services starting from Cairo governorate reaching to Alexandria.
“We strongly believe that the Egyptian market is eager to specialized high-end auto tuning services” said Hazem Ashry. “Maadi Engineering is proud to announce a soon to launch a fully fledged training center in Egypt for engine testing and tuning training,” Ashry added.
Karim El Badry, Managing Director of the Maadi Engineering, stated that the African market is considered to be one of the largest untapped markets in the world, expecting growing demand in 2014.
Brabus offers customers a luxurious product lineup ranging from powerful tuned engines and elegantly styled aerodynamic-enhancement kits to high-quality light-alloy wheels, dynamic yet comfortable sport suspensions and exquisite interiors handcrafted to perfection.
BRABUS was founded in 1977 by Bodo Buschmann and has since grown into the world’s largest independent tuner of automobiles. BRABUS headquarters are located in Bottrop in the heart of the Ruhr Valley, Germany.
Currently the BRABUS network of authorized dealers and service partners extends to 106 countries around the globe. BRABUS is also innovative on the Internet: a special BRABUS app has been available for iPhone and iPad since mid-2011. The BRABUS CAR CONFIGURATOR on the BRABUS website lets prospective buyers virtually configure their personal dream cars.
It is worth noting that BRABUS was voted BEST BRAND 2013 in the category “Tuner” for the eighth consecutive time by a large margin in the reader poll “Die besten Autos – BEST CARS 2013,” conducted by Germany’s leading automotive magazine ‘auto motor und sport.’
