Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound architecture …
Tag:
brand
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Industry & Trade
Mercedes-Benz to offer electric option for every car by 2022
by Yomna Yasserby Yomna YasserDaimler’s (DAIGn.DE) Chief Executive Dieter Zetsche on Monday said Mercedes-Benz will offer electric versions of all its …
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Al Ahli Bank of Kuwait – Egypt (ABK–Egypt) has received the ‘Best New Brand in Egypt’ award …
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Egypt is currently building the most hotels of all countries in Africa, according to an industry database. …
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International News
China gives greenlight to dozens of Trump trademarks
by Yomna Yasserby Yomna YasserChina has granted preliminary approval for 38 trademarks linked to Donald Trump, documents on China’s state trademark …
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Industry & Trade
Audi sales hit record in 2016, despite losing ground to rivals
by Noha Gadby Noha GadGerman luxury-car brand Audi said its deliveries rose to a new record last year despite the diesel …
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Industry & Trade
Volkswagen brand to return to top of volume carmakers by 2020: CEO
by Ghada Ismailby Ghada IsmailVolkswagen’s core brand has a goal of returning to the top of volume carmakers by 2020, with …
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Industry & Trade
Volkswagen brand profit falls on scandal effects, lower sales
by Noha Gadby Noha GadVolkswagen’s (VOWG_p.DE) core autos division posted lower profitability in the second quarter as costs for its diesel …
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Unilever Plc (ULVR.L) said it has agreed to buy U.S.-based men’s grooming brand Dollar Shave Club in …
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Christian Dior (DIOR.PA), one of the world’s biggest and most famous fashion brands, is struggling to find …
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