London Fashion Week will move online due to the coronavirus pandemic, the British Fashion Council announced on Tuesday.
Shifting into a new form as a digital-only event, it will run online from June 12 and it will be accessible to both trade and consumer audiences, the council added.
“The current pandemic is leading us all to reflect more poignantly on the society we live in,” Caroline Rush, British Fashion Council’s chief executive, said.
“By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.”
London Fashion Week will feature both men’s and women’s fashion along with offering content from designers as well as podcasts, webinars, and digital showrooms, the organisrs said.
