Burgan Bank announced today that it has been awarded the coveted “Best Bank Branding” award by the Banker Middle East. The award comes in recognition of its creative approach towards continuously building its brand name and values, an element that is reflected across all forms of communications including the physical application of its brand concept within branches and channels to provide seamless services to customers.
The awards were recently announced at the 13th Bankers Middle East industry awards ceremony at the Jumeirah Emirates Towers. Winners were chosen by peer-voting and a judging panel of international industry experts drawn from international rating agencies and some of the region’s leading financial centers.
Bashir Jaber, Burgan Bank ‘s Assistant General Manager – Corporate Communications said: “We are delighted to receive this award and the recognition it presents for our brand management activities, not only through our communications, but also by strategically utilizing the brand across our branches and channels to create the ideal customer journey.”
“In modern business conditions, the brand is essentially important for business strategy success, a crucial aspect of why strategic brand management is incorporated in Burgan Bank’s overall corporate strategy, aiming at reinforcing the overarching brand message vividly, creating customer loyalty, motivating staff, and securing business partners while also reassuring financial markets.” added Jaber.
Burgan Bank’s brand has been created on a solid platform of trust and partnership, and one that ensures the delivery of international best practices across its operations. Earlier this year, Burgan Bank’s brand was rated as AA with a positive outlook by Brand Finance, the international brand valuation company. The rating places the bank’s brand at 2nd amongst the banking brands in Kuwait, 19th in GCC and 397th in the top 500 global banking brands list.
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