Nestle and internet giant Google are joining forces to create a limited run of 600,000 KitKat wrappers branded with the name “YouTube Break”.
The latest collaboration comes after Google named its Android 4.4 OS update KitKat, back in September 2013.
The “YouTube Break” is just one of many new limited edition KitKat wrappers launched as part of the biggest redesign in the chocolate bar’s 80-year long history.
As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase
Dame Fiona Kendrick
Chief executive of Nestle UK and Ireland Dame Fiona Kendrick said: “As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase.”
Nestle announced the promotional campaign on its website, earlier today.
David Black, MD Branding & Consumer Markets for Google UK said: “It’s great to see KitKat consumers are huge fans of YouTube and, along with our 1 billion users, regard YouTube as a favourite source of entertainment.
“With half of YouTube views now on mobile devices, ‘YouTube my break’ is a fun way for more people to interact on the channel and enjoy the best videos available.”
Food giant Nestle confirmed more than 100 million specially designed packs will be produced – featuring 72 different types of “breaks”.
The hashtag #MyBreak will be moulded into the chocolate in the limited edition chocolate bars.
“Me Time Break” and “Sporty Break” are two of the 72 new branded wrappers set to be sold in stores.
The limited edition redesigns will feature across the four-finger, two-finger and chunky KiKat bars.
Source: Express
