Training, Development and Insurance Awareness Committee of the Insurance Federation of Egypt discussed the possible methods for increasing insurance awareness in Egypt in its meeting on last Wednesday.
The committee suggested promoting the insurance culture in schools through focusing on a number of schools at the beginning and hold student competitions about insurance, said Dr. Ashraf Ismail, reporter of the committee.
Each member will submit his suggestion regarding the issue with indicating the financial costs in the next meeting which will be held by the beginning of July. Afterwards, the committee will be receiving advertising offers.
It is worth mentioning that Training, Development and Insurance Awareness Committee set a comprehensive marketing plan to raise insurance awareness. The committee was restructured to comply with this plan.
