Mr. Ali Mustafa Ahmad Hasan, the Chairman and Managing Director of Heliopolis Company for Housing and Construction (HELI.CA) revealed that the current plot portfolios reached EGP32 million square meter, in addition owning real estate portfolio up EGP1.7 billion.
He has informed Amwal Al Ghad that the current strategy of HELI.CA is based on exploiting these assets through merging between building processes and selling and developing plots in order to provide liquidity for the company and to face the high prices which registered within the last period.
He explained that the company succeeded through this strategy to attain sales worth EGP480 million during 2012/2013, adding that this value is considered to be the largest sales for the company since years.
