Before presenting our list of the best public relations agencies in Egypt to determine the optimal fit for your business’ needs, let’s first define what public relations business stands for.
The formal practice of what is now commonly referred to as “public relations” dates back to the early 20th century, when it has been defined in myriad ways, the definition often evolving alongside public relations’ changing roles and advances in technology.
The earliest definitions stressed press agentry and publicity, while more modern definitions integrate the concepts of “engagement” and “relationship building.” A more modern definition of public relations was drafted several decades later in 1982 by the Public Relations Society of America (PRSA) agreed, a definition that still stands today: “Public relations helps an organisation and its publics adapt mutually to each other.”
PR is a persuasion business as you are trying to convince an audience, inside your building or town, and outside your conventional sphere of influence, to promote your idea, purchase your product, support your position, grow in your market, or recognise your accomplishments.
As such, we have rounded up five of the top public relations agencies in Egypt that you need to know.
Excellent Communications
Excellent Communications is a premier fully-integrated public relations and marketing agency since 2003. It is located in Heliopolis, Cairo. The company conducts a proactive precise customised strategic PR campaigns for its clients to enhance their corporate position across their target markets. Its services include; PR and Marketing Strategic Consultancy, Stakeholder Mapping, Event Management, Strategic Content Development, Public Affairs, Media Relations, Sustainable and Professional Public Relations support, and Crisis Management.
Vantage Communications
Vantage Communications is a PR consultancy in Egypt, located in Zamalek, Cairo. Launched in 2009, the firm has partnered with some of the most reputable organisations and brands to raise awareness and shape perceptions, ultimately creating a viable difference. It works on developing and implementing all-round communication strategies that deliver an impact where it matters most. Its services include; Corporate Positioning, Media Relations, Editorial Content, Public Affairs and Stakeholder Engagement, Issues and Crisis Management, Corporate Social Responsibility, Internal Communications, Digital Engagement, Research, and Media Monitoring.
O! Solutions
Launched in July 2017, O! Solutions is the first of its kind PR and digital marketing solutions agency that offers brands world-class communications solutions at affordable budgets for SMEs. It is based in Cairo, Egypt. Its solutions range from Public Relations, Event Management, Social Media Management, Conferences, And Advertising. The company helps its clients get in touch with all media entities, influencers, and public figures in and outside of Egypt.
MEAComS
Founded in 2008, MEAComS is a leading PR agency within the realm of communication in Egypt and throughout the MENA region.
In addition to the conventional PR methods to capture crowds’ attention through traditional media – like newspapers, magazines, radio and television, MEAComS adopts new techniques to tell their stories and connect on a more genuine level. The company uses tools such as blogs, social networks, and wiki’s which all play vital roles in creating opportunities to raise and enhance their clients’ profiles.
The results-driven agency offers Events Management, Media Relations, Brand Strategy, Corporate and Marketing Communications, and Social Media Strategy.
Editor
Established in 1998, Editor is a leading PR agency in Egypt. The media scene will never forget Editor’s unique state of art work with giant clients like Coca Cola, Vodafone, DHL and other great brands. The company’s services include; Editorial and Media Communications, Events Management, Training Services, Crisis Management, and Media Relations.
This short list features only a few of the best Public Relations Agencies in Egypt, but they rank among the best for a reason. These PR firms are truly passionate about serving clients, making them true leaders in Egypt’s PR industry.
