Egypt is going to host the annual regional conference for electronic marketing, known as “E-Marketing Strategies.” The conference will be organized by IT Vision, a leading regional company in the field of electronic marketing and will be sponsored by Bayt.com, biggest recruitment website in the Middle East.
A number of prominent international and Arab figures working in the field of social networks and online marketing will attend the conference to discuss the future of industry with Egyptian marketing companies and shed light on available opportunities for developing the local market with the aim of promoting cooperation with the countries that have achieved great success in that field.
Moreover, the conference will be attended by Jan Rezab, CEO of Social Bakers and one of the world’s brilliant professionals in social networking. Ian will talk about the importance and efficiency of social networks in supporting and developing the business of companies and institutions and the new standards for customer service via social media. He will also announce the results of efficiency measurement indicator, which has been launched according to a number of criteria such as the average time in which the company’s representatives answer the customers’ queries via social networks, the number of fans of the page on social networking websites, the growth rates of subscribers, and the volume of electronic interaction in the process of communicating with the customers.
Eng. Ahmed Sabry, CEO of IT Vision, stated that the conference will hold sessions and workshops over two days to look at the modern global trends in the online advertising industry, digital marketing, and successful experiences in many Arab countries.
Sabry added that the three telecommunications companies in Egypt which have an ambitious vision and great strategies for promoting digital marketing and online advertising represent about 40% of the volume of the public expenditures on digital advertising. This is considered a positive indicator as it reflects the importance of the available opportunities in the local market.
