Bank Aljazira becomes the first Saudi bank to invest in the sports industry in Saudi Arabia under an agreement it signed recently with Sela Sports.
The agreement has been signed by Khaled Al Othman, Senior VP and Head of Retail Banking Group at Bank AlJazira and Dr. Rakan Al-Harthy, Chairman of the Board at Sela Sports. Also present were Ibrahim Binaquil, VP and Head of Marketing and Communications Group at Bank Aljazira , as well as Abdullah Mohtaseb, Projects Development Manager at Sela Sports.
Al Othman said “this agreement is the starting point for Bank AlJazira stepping into the field of sports investment in Saudi Arabia. We are aware of the importance and promising potential of this industry which hopefully will contribute to both the sports sector and youth welfare.”Rakan Al-Harthy added that the agreement is the first of its kind where Bank AlJazira becomes the first Saudi bank to invest in sports marketing in Saudi Arabia, due to rising public awareness and increased number of followers and spectators, especially for local competitions and events that has transformed the sector into a profitable industry with very high returns on investment.
Saudi Gazette
