Abu Dhabi Islamic Bank Egypt (ADIB Egypt) and SimpliFi announced their partnership on Monday to help catalyse payment digitisation for companies in Egypt.
SimpliFi, the cards-as-a-service (CaaS) platform for banking and fintech industries in MENA and Pakistan.
The deal brings SimpliFi’s CaaS model to Egypt by benefiting its technology and domain experience and client relationships together with ADIB-Egypt’s expertise in digital banking and understanding of the wider banking ecosystem.
ADIB Egypt said that this cooperation reflects the commitment to continue providing an integrated package of new digital payment services and solutions in the banking services and financial technology sector in Egypt.
The bank aims though this deal to expand its portfolio of digital solutions for customers, especially companies, allowing them to issue, manage, and run their own card programs.
Ahmed Effat, consumer banking head at ADIB Egypt said, “our partnership with Simplifi is a pivotal step along our digitisation journey.”
“ADIB Egypt is at the forefront of digital banking innovation in Egypt, working closely with fintech companies and technology start-ups to bring ‘market first’ propositions to the Egyptian market,” said CEO of SimpliFi Ali Sattar.
