The new website enables users to search over 4,000 restaurant listings across Dubai, Abu Dhabi, Qatar, Kuwait and Oman; has a growing list of over 500 searchable recipes from readers, restaurant and celebrity chefs; has editorial sections dedicated to Healthy Eating and Cookery & Baking; a forum for all things gastronomic, as well as Meal Deals & Competitions sections.
ExpatWomanFood.com is the latest venture by ExpatWoman CEO and founder, Jane Drury, and is based on the need for readers in the region to have fully searchable restaurant data and listings at their fingertips, as well as informative, locally based food articles.
“ExpatWomanFood.com is the culmination of six months’ work in design, development and research. We spent considerable time looking at how to optimise the experience for site users. Technically, the search facilities perform very well, and the site is stocked with recipes, food and restaurant news and offers. Our core readers are women who have busy lives – they are cooking for their family or themselves or they are looking to find restaurant recommendations and reviews, which makes the expansion into this sector perfect for them. The beauty of the Food & Drink site is that it also appeals to everyone- whatever sex, age or nationality- as food unites us all. The launch of this user-friendly, packed with information portal will be of great benefit to our readers and also to our clients. Launching fully stocked with content, and benefitting from the strong search engine ranking of the parent site ExpatWoman.com, ExpatWomanFood will quickly build traffic. We’ve had a tremendous response from food and restaurant clients and look forward to working with them to continually enhance our offering for readers,” says Drury.
The launch of ExpatWomanFood.com follows numerous other upgrades across the ExpatWoman.com sites in the last 3 months including new look home pages, introduction of a right hand menu, new top menus, a new main landing page, as well as new editorial sections being added as part of continuous site improvement. The ExpatWoman.com statistics increase exponentially year on year and it is the 12th most visited English language website in the UAE, the number 1 website for Women’s Lifestyle in the UAE and the number 1 forum in the UAE*.
“September and October always register a step up in traffic to the site with lots of new people in town for the start of the new school year and residents returning from their summer travels. We love that we’ve captured the interest of readers, celebrity chefs and food bloggers, sharing foodie news and this new dedicated food site is sure to make meal-time decisions even easier and more inspiring,” Drury concludes.
Zawya
